The article is about Dr. Lyndsey Harper, a board certified OB-GYN and a fellow of the International Society for the Study of Women’s Sexual Health. She is the founder and CEO of Rosy, a women’s health technology company that provides women with research-backed solutions for sexual health concerns. Dr. Harper talks about how women’s health has been under-researched, underfunded, and underdeveloped, despite being a priority for the medical community. She highlights the lack of targeted treatments and the overreliance on birth control for various women’s health conditions. She also discusses the challenges women face with endometriosis, which often goes undiagnosed for years, and the stigma surrounding women’s sexual health. Dr. Harper emphasizes the need for collaboration between women’s health innovators and physicians to address these issues and create evidence-based solutions that benefit women’s health. She also points out the lack of funding for women’s health startups and the challenges they face in educating both patients and the medical community. Dr. Harper proposes a collaborative approach that includes medical professionals in the early stages of innovation to ensure that the interventions are supported by data and have a positive impact on women’s health.