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E-commerce in Southeast Asia is booming, with the market expected to triple by 2026. etaily, an e-commerce enablement platform based in the Philippines, has raised $17.8 million in Series A funding. The company works with global brands to build, manage, and scale their e-commerce operations and has processed over 10 million orders. Founder Alexander Friedhoff has extensive retail experience and aims to capitalize on the rapidly growing e-commerce market in Southeast Asia. etaily’s value proposition centers around managed services and technology, and the company plans to expand in Southeast Asia and invest in its proprietary tech with the new funding.

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