Instagram is adding a new feature that allows users to create custom stickers for their Reels and Stories using AI. The stickers can be created by uploading own photos or videos from the phone’s Camera Roll or choosing from Instagram’s eligible photos and videos.
The AI model lets you “cut out” any object within an image with a click, similar to the image cutout feature that debuted with Apple’s launch of iOS 16. In iMessage, Apple also allows users to make their own stickers — like a sticker of a pet — by touching and holding on the photo’s subject that lifts it away from the background.”
When you point the app to a given piece of media, it will automatically highlight the photo’s subject for you. If the AI gets it wrong or you want to tweak the sticker a bit, you can also choose to select the sticker’s subject manually. You then tap “Use Sticker” to add the saved sticker to your Reel or Story.
Users can access the feature from a “Create” option under the sticker search entry box next to Poll, Add Yours, Quiz, and others.
Note that this custom sticker is different from previously launched AI stickers that let users enter text to automatically create a sticker using prompts, like “Hungarian sheepdog driving a 4×4.” The new custom AI stickers, currently dubbed a “test,” arrived alongside a range of other creator-focused features for Instagram and Reels, including new “undo” and “redo” features for Reels; new tools to scale, crop, and rotate individual clips; and access to a new Media Clip hub for making memes by adding clips with audio to Reels.
Instagram is also adding new photo filters for Posts, too — a feature that once defined Instagram. It includes both those offering “subtle color edits” and those for more “expressive styles.” The company also included 10 new English text-to-speech voices (in select countries), six new text fonts and styles, and support for outlines.
Moreover, Instagram tweaked several other features, including adding new ways to seek trending audio or access the audio browser from the top of the Camera Roll. The “Drafts” feature now includes the ability to rename Drafts and schedule them, as well as options to zoom and search the Camera Roll.
Meta says that creators will be able to see how many people are watching their Reel in an interactive real-time Retention Chart. The new features are rolling out starting today on Instagram, but updates can take a few days to reach the full audience.