Everything’s coming up Copilot — including Bing.
Today at Microsoft Ignite 2023, the company renamed Bing Chat, the AI-powered chatbot it launched on Bing earlier this year, to Copilot in Bing. Meanwhile, the premium, corporate-focused version of Bing Chat, which was previously called Bing Chat Enterprise, has also been rebranded to Copilot.
Why the name changes? Not to cause confusion, Microsoft swears — despite the fact that the company now has roughly a dozen products that share the Copilot brand.
“Renaming ‘Bing Chat Enterprise’ to ‘Copilot’ reflects our vision to create a unified Copilot experience for consumer and commercial customers,” Caitlin Roulston, director of communications at Microsoft, told TechCrunch via email.
That makes sense. But it could be, also, that Bing Chat didn’t move the needle much for Bing — and so Microsoft’s looking to divorce the tech from the search engine that launched it. An August report from StatCounter found that Bing failed to take any market share from Google six months after Bing Chat launched; Microsoft has disputed the findings.