ReelShort: The Quibi Alternative, Achieves Record Downloads and Revenue

The company, Sunnyvale-based Crazy Maple Studio, didn’t respond to press inquiries about its app’s newfound success, but ReelShort fits into that large portfolio. As a result of this model, ReelShort has been downloaded 11 million times across iOS and Android and has generated $22 million in net revenue to date since its August 2022 launch. This month, ReelShort even spent a couple of days as the No. 2 app in the U.S. and made it as high as No. 1 in the Entertainment category for around four days. On average, ReelShort generates roughly $2 per download, Appfigures says.

The question now is whether or not these new users who have discovered ReelShort will now stick around for a Quibi redux. ReelShort today has mixed reviews, with many users complaining about the virtual currency and the ads model. But the app continues to be ranked as the No. 3 Entertainment app in the U.S. for the time being, which suggests there is consumer demand for something like this.